Shaping Culture

Develop, communicate, embed and evaluate cultural values and behaviours to drive performance

Organizational cultures are complex, resilient and dynamic systems, shaped by years of shared experience and organisational meaning making. Cultures are in constant change, yet culture change programmes are rarely successful. One of the key reasons for this is that the role of communication, in general, and values communication, in particular, in shaping culture is almost always misunderstood.

We use powerful Culture Changing Conversations to help leaders:

  • Articulate effective values and behaviours
  • Test the alignment between values and behaviours messages and existing employee meanings
  • Maximise shared meaning and drive aligned action across employee groups